We create effective strategies, powerful identities, seamless interactions, and memorable experiences to emotionally connect people to brands and organizations.

We believe that every brand, product, and service has an emotional connection to the world. Whether this connection is a positive or a negative one purely depends on how it communicates to its audience.

At Lab101 we strive to solve each project in a strategic and emotional way to bring the audience closer. Ultimately, building a powerful brand that resonates with its community.

Whether a company is evolving or new to the industry, we work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.


• Brand Development
• Online/Mobile Marketing

• Integrated Marketing

• PR
• Packaging Logistics/Distribution
• Media Purchasing
• Direct Marketing
• Naming & Messaging

Design & Copywriting

• Brand Logos & Identity Systems
• Premium Packaging Design
• Art Direction
• Print Design
• Outdoor
• Direct Mail
• Illustration
• Design for Film and Television
• Trade show Design
• Animation

Online + Mobile

• Search Engine Optimization (SEO)
• Web/App Design/Development
• Digital Media Development
• Branded Content Development
• Social Marketing
• Traffic Analysis
• Email Blasts

Logo Design and Identity Systems

We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.

Secret Sauce Packaging

Naming & Messaging

What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.

Brand Guidelines

Consistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.

Marketing and Brand Collateral

How do your customers engage with your brand? Through advertising? Printed matter? Social media? We can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.

Barrier Bag Packaging

Packaging Design + Distribution

Packages are not just seen—they are experienced. Packages are often the brands' first point of contact to the consumer. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. We design premium packages that help your brand function in spaces of all shapes and sizes while being compliant to current regulations.

Don’t hesitate to contact us today for any custom branding, strategy, packaging, or design needs you may have. We can work with you quickly and securely to achieve the perfect solution for your product or service.

© 2018 Lab101 Branding + Strategy + Packaging + Design Specialists